Fashion and Climate?

A recent New York Times article highlighted the relationship between fashion and climate change. As pictured (right) the brand DIESEL even incorporated global warming into their advertising campaign, with the slogan, "global warming ready." Liz Claiborne even acquired a climatologist from Colombia University to help determine weather patterns to aide in shipping times for seasonal garments. Although DIESEL is definitely over exaggerating the immediate effects of global warming since temperature changes surely do not change as fast as these ads indicate according to the Intergovernmental Panel on Climate Change (IPCC). A representative from Liz Clairborne, Anne Cashill says, “With global warming and the unpredictability of temperatures, the goal is to create seasonless clothing."

This article highlights the far reaching effects of global warming. Though the advertisements of DIESEL represent the extreme, perhaps they will engender a positive effect in increasing awareness about climate change. Perhaps this commercialization of global warming and the materialistic slant put on it may prompt the greater American public to care about this issue, especially in 2008.